Onze consultants trekken er begin mei op uit om hun expertise te delen:
Op 4 mei heeft Nikolaas De Geyndt, Online Media Consultant, tijdens de IAB Academy “My web presence” zijn publiek een beter inzicht gegeven in Webanalystics. Het programma kan worden ingekeken op de website van het IAB Belgium.
Op het CMS Forum op 11 mei bijt Philip Achten, Technical Consultant, de spits af in de namiddag met een workshop over het project dat The Reference heeft gerealiseerd voor Attentia, de full service Human Resources business partner onder de werktitel “How Attentia uses Sitecore CMS for its intranet and taxonomy driven knowledge base”.
Do you want to…
… optimize your website for search engines yourself?
… successfully advertise your products or services with Google Adwords?
… interpret visitor statistics and learn how they are the driver for a more successful site?
Then we have just the thing for you: a series of 5 trainings, all focusing on improving the performance of your website. Our previous trainings were a great success, so we organized 5 more for you!
Google Analytics: Actionable Business Insights
Some of the addressed topics: Learn how to define key performance indicators for your website
Learn how to use Google Analytics data to get real actionable insights
Learn how to use advanced segmentation and custom reports to your benefit
Some of the addressed topics: Advanced configuration and optimization of your Google Analytics account
Learn how to customize the tracking code for campaigns, e-commerce and web 2.0 applications
Learn how to take benefit from segmenting and filtering on a profile level
Some of the addressed topics: Learn how you can improve conversion by building the perfect landing page
How to measure and understand conversion with web analytics
See the benefits from split testing to increase conversion
Some of the addressed topics:
Understand all aspects of optimizing your website for search engines
How to increase relevancy, authority and trust of your site (from the search engine’s perspective)
Key performance indicators for measuring your (or your agencies) SEO success
Search Engine Advertising: become a Google Adwords expert
Some of the addressed topics:
Learn how to set up a successful campaign with targeted ads and keywords yourself
Essential keyword and bidding strategies giving you a vast advantage over the competition
Integrate your SEA campaign in your other media for maximum success
ReMix brings the best of MIX09 in Las Vegas to Belgium: it brings us international speakers presenting on the best of MIX09, as well as local cases, with a story focus on User Experience (UX). One of The Reference’s innovating projects, the Message Center for Synergics, will be featured by Microsoft at ReMix during the opening keynote.
The Reference will attend the event and we would like to invite all our clients to join us. Learn all about tools and technologies for building Rich Internet Applications. A grab from the sessions: Silverlight 3, Expression Blend and SketchFlow, Surface and the Natural User Interface and more. Some top speakers joining us: August de los Reyes, Brad Abrams, Arturo Toledo, Adam Kinney and others. You can reserve your seat through the website: http://www.microsoft.com/belux/remix09/
Emakina, the European network of interactive agencies The Reference is part of, will be holding its next Academy at Digital Marketing First (DMF). The Academy will be a half day session about the future of interactive marketing.
There will be several workshops you should not miss, so make sure to keep an eye on our website. We will let you know when you can register for our ‘Academy 2015’. The fourth edition of Digital Marketing First will be held on the 22nd of October in Tour&Taxis, Brussels
Two weeks ago, Peter Leclercq, Search Engine Marketing & Web Analytics Consultant at Emakina/Perform, gave a presentation at the SEM Forum. In this presentation we disclosed our strategy and views on the relation between organic and paid search. Peter explained some things after his presentation in a video interview:
About Peter Leclercq
Peter Leclercq is consultant at Emakina/Perform and responsible for business development at Emakina/Perform, the strategic competence center for web analytics and search engine marketing of Emakina. Based in Ghent, Peter Leclercq has been working at The Reference since 2008.
On June 9th The Reference polished a lot of your shoes on Webscene. We’re always happy to provide that extra service so we were excited to invite you to sit down on our ‘royal chair’ We will announce the winner of our Webscene contest soon, but already wanted to share these pictures with you today.
The Reference and Emakina/Perform will be presenting at the Search Engine Markering Forum on June 25th, 2009. The event hosts top speakers and hands-on advanced workshops sessions giving you the skills needed to optimize your website.
Peter Leclercq, Search Engine Marketing & Web Analytics Consultant at Emakina/Perform, will give a presentation on how to use web analytics to measure the return of your search engine marketing investments and consequently optimize your efforts. In this presentation we will disclose our strategy and views on the relation between organic and paid search. You can find more information about the event at www.semforum.be
About Peter Leclercq
Peter Leclercq is consultant at Emakina/Perform and responsible for business development at Emakina/Perform, the strategic competence center for web analytics and search engine marketing of Emakina. Based in Gent, Peter Leclercq has been working at The Reference since 2008.
Last Friday The Reference held its Academy about Content Management for International Accounts. We hope you enjoyed the Academy and found it useful and informative. Please do not hesitate to give us some feedback to make the next Academy even better!
The presentations given last Friday are available here:
On June 9th we’ll make your shoes shine
When will we do the same
for your online project?
The Reference invites you to Webscene, the expo for all your web related projects! We will have a unique booth offering you that extra level of service and comfort. Drop by the Reference @ Webscene and have your shoes polished professionally! Also make sure to attend our lecture on ‘ measuring your web project through an integrated approach truly leveraging overall business objectives’. Registration for Webscene is free and so is our exclusive shoe polish service.
The Reference and Emakina announced a new Academy: Content Management for International Accounts.
Now that web content is at the heart of the relationship between a brand and its consumers, selecting and implementing the right Content Management System (CMS) has become a key issue for international companies.
Today, most companies face up to the “nightmare of complexity”. Their websites have thousands of pages, content in multiple languages, a range of different workflows, multimedia content,… The famous principle ‘think globally, act locally’ has become incredibly challenging in the Age of the World Wide Web.
During the Academy we will focus on:
What the most important criteria are when selecting a new CMS.
What the most cost-efficient solutions are to cut costs, increase your productivity and reflect a coherent brand identity at every level of your organization.
How some of our large accounts tackled the issues of international deployments and managed to turn their website into a business generator.
The Academy will take place on 27/05 in Ghent. You can attend the Emakina/The Reference Academy for free. Click here to subscribe!
Feit dat webshops in de lift zijn (voor consumenten), heeft denk ik te maken met de toename van het aanbod. Voor ondernemers zijn webwinkels dan weer in...
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Google Analytics: Advanced Implementation
Conversion marketing: Landing Page Optimization
Search Engine Optimization: become a SEO expert
Search Engine Advertising: become a Google Adwords expert
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Anne B
