2nd/NovemberFrederik Marain joins The Reference

By Anja // 15u47 // category: Other

Frederik Marain has joined the web agency The Reference as Senior Media & Strategy Consultant. He is in charge of the strategic guidance of companies that are about to migrate to their next generation web environment.

Previously, Frederik was business editor for De Standaard. In 1996 he co-founded Planet Internet and as Director Media he was responsible for all on line publishing and e-commerce activities. The last few years he was active as an advisor with theOriginals where he advised companies on their on line strategies.

“Frederik completes our team�, says Alexander Van de Rostyne, CEO at The Reference. “Only few people have 20 years of professional expertise in media and 15 years of internet experience. It is already clear that our customers appreciate his skills when starting up their future web projects.�

Based on more than 10 years of internet experience, The Reference developed a proven methodology, SAFIRA (Strategic And Functional Internet Roadmap Analysis). This methodology helps organizations define their strategic objectives and turn them into concrete and measurable web projects. It takes the needs and expectations of all stakeholders into account, without forgetting about technical implications.